THE LATEST IN SEO/GOOGLE

Google Discover Sends More Traffic to Publishers as Search Traffic Declines

A Newzdash report analyzing 8.1 billion clicks found that Google Discover's share of traffic to news publishers increased from 41.6% to 55.6%, while Google Search traffic declined from 46.5% to 36%. John Shehata, Newzdash founder, noted, "These percentages represent the share of traffic from each search type, not absolute traffic numbers."

Google's Effingo Tool Transfers Data at Incredible Speeds

​Gary Illyes from Google, shared his experience with Effingo, a tool that transfers data at 14 terabytes per second. Gary recalls, "I was expecting the replication to take a few hours; it took about 3 minutes." He adds that Effingo now moves "a little over 1 exabytes of data per day at Google," including ranking signals and web indexes.

Google Trends Revamps 'Trending Now' Section

Google has updated its Trends 'Trending Now' section with a new design showing more trending queries and improved filtering. Barry Schwartz reports, "This new interface can make it easier for you to research content ideas," but adds, "I never use Google Trends to decide what to write or not to write."

THE LATEST IN AI

SE Ranking's Study Reveals Important Insights into Google's AI Overview Sources

​SE Ranking conducted a study analyzing the sources used in Google's AI Overviews (AIOs). Key findings include: AIOs appeared for 7.47% of searches, with an average length of 397 words. The Relationships niche dominated AIO triggers. YouTube, LinkedIn, and Healthline were the top-linked websites. 93.67% of AIOs linked to at least one domain from the top 10 organic search results. Government (.gov) and educational (.edu) websites were frequently cited, appearing in 19.71% and 26.61% of AIOs respectively. The study also noted a significant decrease in links to Reddit and Quora.

STUFF FOR YOU FROM OLGA ZARR

😱 Are your internal links sabotaging your SEO?

Most local business owners, including lawyers, are getting internal linking wrong.

If you're still using "read more" links, you’re wasting valuable opportunities to signal to Google what your pages are about. Good internal links can boost your SEO by passing link equity to key pages, unlike generic links that do nothing for your rankings.

Extra Tip: Image links need alt text, just like text links need anchor text. Without it, Google has no idea what the linked page is about—just like a "read more" link. Don’t let your image links go to waste.

And don’t forget: external links are powerful, but only if your internal linking structure is solid. Strong internal links ensure your site’s authority flows where it matters most.

Want to fix your internal links? Watch my video for actionable tips and real examples:

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How to Succeed with Your SEO Audits (& Be in Top 10% Of SEOs)

​In this article about being successful in SEO and in SEO auditing, I'm giving you tips on how to be successful with your SEO audits (based on my 12+ years of experience in SEO).

The key tips include:

1. Master SEO basics: on-page, off-page, technical, local
2. Be proficient with key SEO tools
3. Develop strong analytical skills
4. Communicate findings clearly
5. Stay updated with SEO trends
6. Understand website context beyond data
7. Conduct comprehensive audits
8. Balance efforts across SEO factors
9. Provide actionable recommendations
10. Support implementation and follow-up

These tips, when followed, will help you achieve success in your SEO audits and establish yourself as a competent and reliable SEO auditor.

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$5K to $20K per Website Audit - The SEO Audit Masterclass You Can't Mis 😱

In this interview with Doug Cunnington, I'm sharing my journey to becoming an SEO audit expert.

I dive deep into how my ADHD and introverted nature actually became superpowers in my SEO auditing career. You'll hear about my transition from agency life to running my own consultancy, and how I've built a 6-8 week waitlist for my services.

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New interviews with SEO experts are coming soon!

SEO TIPS FROM GOOGLE

Crawling smarter, not harder

In this episode of SOTR, John Mueller, Lizzi Sassman, and Gary Illyes talk about misconceptions around crawl frequency and site quality, what's challenging about crawling the web nowadays, and how search engines could crawl more efficiently.

Here are the key points and takeaways about crawling every SEO should know:

• Crawl frequency doesn't equal quality or improve ranking
• Google aims to crawl efficiently, balancing frequency and server load
• Technical aspects like server capacity and response times matter
• URL parameters can complicate crawling
• Server and hosting issues often cause crawling problems
• Site owners need better education on crawling optimization

Make sure to listen to the entire episode. It's a good one!

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SEO MIGRATION CHECKLIST

As the author of this 40-Step SEO Migration Checklist, I’ve put together a detailed guide based on my extensive experience with SEO migrations. This checklist is designed to help you navigate the complexities of website migration while safeguarding or even enhancing your site’s SEO performance.

Here are the main steps and phases that every SEO migration should have:

1. Pre-Migration Planning: Define clear goals, perform an SEO audit, map old and new URLs, and thoroughly test the new site in a controlled environment before launching.
2. During Migration: Launch during low-traffic periods, ensure proper indexing and crawling, test all redirects, and promptly address any issues that arise.
3. Post-Migration Monitoring: Continuously monitor rankings, traffic, and conversions, submit new sitemaps to search engines, and assess the migration's impact while being patient with potential fluctuations in SEO performance.
4. SEO Involvement: Involve SEO specialists at every stage of the migration to avoid common pitfalls and ensure that SEO best practices are followed throughout the process.

LATE BIRD SPECIAL LAST CHANCE TO JOIN THE SEO AUDIT MASTERY COURSE The SEO Audit Mastery course is the culmination of my 12+ years in SEO and 6+ years focused solely on auditing. You’ve been waiting for this moment for TWO years, and it’s finally here! This unique discount is exclusively for my newsletter subscribers. If you want to advance your career, now is the time to act! What you get right now: 25+ in-depth videos and notes already available Access to the course community This course will equip you with the skills to charge $5K or more for your SEO audits. Plus, there's a 30-day money-back guarantee – if you're not satisfied, you get your money back. Claim Your Late Bird 85% Discount Course enrollment ends on August 15 and there won't be any openings until late 2024 or early 2025.

DON'T MISS THESE SEO RESOURCES

Sitebulb Releases JavaScript SEO Report, Highlighting Industry Challenges

Patrick Hathaway, Co-Founder & CEO of Sitebulb, introduces a new report on JavaScript's impact on SEO. The study explores the SEO community's awareness of JavaScript issues, presents data on common JavaScript problems affecting websites, and includes expert insights. Patrick notes, "JavaScript is just more complicated. It's more opaque," emphasizing the growing need for SEOs to understand and address JavaScript-related challenges in technical SEO.

Inside Google's Ranking Algorithm: Twiddlers, NavBoost, and SEO Implications

​Mario Fischer offers an extensive breakdown of Google's intricate ranking system, detailing key components like Twiddlers and NavBoost that shape search results. The article explores how various factors, including user behavior, content quality, and algorithmic adjustments, contribute to a document's final position in search engine results pages (SERPs), providing valuable insights for SEO practitioners.

Coogle's 'Hidden Gems' Update Boosts Visibility for Forums Beyond Reddit and Quora

​Glenn Gabe reports on Google's 'hidden gems' update, which has led to significant visibility increases for many online forums since fall 2023. While Reddit and Quora saw explosive growth, Gabe's analysis of 97 forums reveals that 88% experienced over 100% year-over-year increases in visibility, with some surging by 500% or more. Gabe notes that these changes demonstrate how algorithmic updates can dramatically impact certain types of sites in search results.

ARE YOU FOLLOWING THESE SEOs?

If you aren't, then stop whatever you are doing and follow them because you are missing out a lot!

Adrijana Vujadin Adrijana is a mindset coach who helps SEO professionals with 3+ years of experience elevate their careers and personal lives through weekly coaching sessions. She rocks because she combines her decade of experience in mindset growth with practical tools and honest feedback to help ambitious SEOs overcome challenges, boost confidence, and achieve their goals without burnout. ​adrijanavujadin.com​

Ewelina Westcott Ewelina Westcott rocks the SEO world with her multi-language skills and hands-on approach. Follow this BrightonSEO speaker for practical SEO tips, clever tricks, and a fresh take on everything from technical audits to custom dashboards – she's your go-to guru for climbing search rankings and sharing insights at major SEO conferences. ​seowithewe.co.uk​